The Art of Pinterest for WordPress

WordCamp Hamilton Presentation

  • What is Pinterest? and Why You Should use it
  • 4 Ways Pinterest will help you improve your WordPress Blog
  • 4 Ways to Integrate Pinterest and WordPress

What is Pinterest? and Why You Should use it

The notes for this section can be found here → What is Pinterest? and Why You Should use it

4 Ways Pinterest will help you improve your WordPress Blog

These four steps will make your blog a better resource! You’ll improve the value of old content and make your evergreen content easy to share.

The notes for this section can be found here → 4 Ways Pinterest will help you improve your WordPress Blog

4 ways to Integrate Pinterest and WordPress

Click the links for how-to instructions.

  1. Verify your site with Pinterest – If you’re using a different SEO plugin you will want to make the switch to Yoast. Yoast makes it easy to verify your Pinterest site.
  2. Apply for Article Rich Pins or product or recipe rich pins.
    • You’ll want to use the Yoast plugin to verify your site and
    • Add a Favicon to your site and it will be displayed on Pinterest with your rich pins. TIP: Look under Site Identity in Customizer
  3. Create a Follow me button to invite people to follow you on Pinterest from your site. There are WordPress plugins available to do this but you don’t need one. Build the button over on Pinterest for Business, copy the code and paste it into a text widget. The advantage of the ‘follow me’ button is that people can become followers of your entire Pinterest profile (not just one board) without leaving your website.  You will want to also include a link to your Pinterest profile if you use a widget to link to all your social media profiles.  We use the Simple Social Icons Plugin to link to our social media profiles.
  4. Create a board for your blog and display your blog board in a sidebar Widget.

When you’re done, your WordPress site will be Pinterest-ready. Your blog posts will be shareable and worth sharing.

Tweetables – go ahead and customize these and add the hashtag #wcyhm

Pinterest is a social discovery engine curated by humans, not by algorithms.Click To Tweet
Sharing your content on Pinterest has a longer reach than on any other social media platform.Click To Tweet
Stand out in the social media crowd with a strong personal brand that followers trust and recognizeClick To Tweet
For a Pinterest-friendly site - Review all posts, add pinnable image, ensure content is worth sharingClick To Tweet
Making it as easy as possible for people to share your content will increase social engagement.Click To Tweet
Get your WordPress blog readers sharing your content the way you want it to be shared!Click To Tweet

Thanks for coming to my presentation today. Subscribe to our mailing list to get our posts emailed to you and leave your comments below. Oh, and of course, follow us on Pinterest – LearnWP on Pinterest | Ruth Maude on Pinterest

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