What is a brand?
What a brand is is quite simply a gut feeling. When two people have the same gut feeling, you have a brand… As a company it’s not what you say it is, it’s what they say it is, what they feel. It’s very important to work to establish a relationship with people and really communicate about who you are and what’s important to you. – Robert Brunner
Identify Your Personal Brand
As a blogger you may not think that you need a brand. Aren’t brands just for companies? But just because you haven’t hired a graphic designer to design a visual identity doesn’t mean you don’t have a brand.
Your brand isn’t your logo, it is what people think about what you do.
Your brand needs to resonate with people and say something about your values. If you can afford to, hire a professional graphic designer at the outset. It is best to begin your online venture with a branding direction but don’t worry, it isn’t too late to revisit and strengthen your existing brand.
Your personal brand will evolve over time as you grow but you start projecting your personal brand from your first tweet or post – Peg Fitzpatrick
Create a Brand Statement
To identify your brand, you’ll want to ask yourself some challenging questions. Questions like:
- What are your goals – online and in real life? – in the immediate future and longer term?
- Who is your ideal client, customer, blog audience?
- What problem do they have that you can solve?
- Who are your competitors?
- How are you like them?
- What sets you apart?
You want to find your brand’s unique voice. Spend time exploring what image you want to project. This post boasts that you can Create a Brand Statement in only 10 minutes. We can’t imagine doing it that quickly. Take your time, there’s no need to rush the process.
Consistent Visual Identity
Everything you do in the name of your blog or business should make clients, followers or customers feel the same way about you. It should be as they say ‘on-brand’.
When creating images for your blog stick with just a few colours and fonts. Find what works, rinse and repeat. Develop your signature style, and show it off in everything you do online.
Download and use a Color Picker Program: Use this handy little tool to easily identify colours around the web – then record the Hex codes to consistently stay on-brand. We recommend SIP for Mac and ColorCop for Windows.
To get started use this Canva tutorial to Build a Brand Kit.
Streamlined branding allows fans and followers to immediately connect the dots between you and your business. – Rebekah Radice
How have you done up till now establishing your personal brand? Is it time to revisit and rethink how you represent your blog or your business online?