What is a Call-to-Action Button?
A Call-to-action (CTA) button guides visitors where you want to take them on your website. CTA buttons are important website elements because they:
- Grab site visitors’ attention
- Encourage them to take a specific action
- Guide your visitors’ journey through your site
- Influence visitors to click through
Typical CTA Buttons You’ll See Around the Web
- Start Your Free Trial
- Subscribe to our Mailing List
- Register for our Workshop
- Buy Now or Add to Cart
- Request a Quote
- Join Now
- Learn more
What makes an outstanding Call-to-Action button?
To have an effective CTA button:
- Make your call-to-action button large enough to attract attention
- Use colour to draw your visitor’s eye to the button
- Make sure that your button actually looks clickable
- Button placement is important, choose a prominent position that is “above the fold”
- With the Buttons Block you can add multiple buttons but, for a good CTA, limit the number of options you give the user. Make the choice for them.
How to Create and Style a CTA Button with The Buttons Block
- Add the Buttons block
- Add the link text
- Type in the destination URL for the button
- Click apply
Voila! You’ve created a CTA button.
Now … To Add Some Style to Your Button
In the right sidebar click on style. Select your button style
- Fill or Outline
- Set a Text Colour
- Set a Background Colour
- Adjust the Border Radius – for rounded edges
- Link Settings – open in a new tab
The Marketing Button Block in the Ultimate Addons to Gutenberg Plugin
We’re fans of the Ultimate Addons for Gutenberg Plugin. This plugin adds a library of blocks to your WordPress Editor and gives you several pre-designed CTAs for you to add to your pages or posts. In particular, check out the Marketing Button Block.
As the Plugin authors say: “The Marketing Button block allows you to create trendy CTAs that aim at attracting the audience with conversion-oriented text and a stunning button with lots of customization.” Check out this great example of the UAG Marketing Button in action.