[be your own geek]

Blogging is about creating great content for your website. A blog helps organize your web content and can help your site rank better in Search. Here we provide you with blogging and web writing tips.

10 commandments for killer copy

When you’re thinking of blogging for business, first you have to come up with outstanding content. Once you’ve done that, you need to serve it up in a way that will keep your readers engaged to the end of your post, page or article. This is the information age. You are vying for readers’ most precious commodity—time. These 10 writing and editing commandments will help keep website visitors on-page, ensure your content will be read and reduce your

How & Where to Find Content Ideas for Your Blog

This is part 3 of a series on content marketing. In our first post, we talked about what content marketing is and why you should dive in. In our second post, we talked about how to get started with content marketing – how to create a process that will work for you. This post is about ideas and where you can find them for your blog. Ideas are everywhere and your job as a content

7 steps to get started with content marketing

In our last content marketing post, we started with a definition of content marketing and then talked quite broadly about why it works for businesses. In this second post, we’ll give you some steps to get get started. If you take time to work through these steps, you will set yourself up for longer term success with content marketing. 1. Describe your audience – write it down Think about your specific audience. Remember the Content

Branding for Bloggers

What is a brand? What a brand is is quite simply a gut feeling. When two people have the same gut feeling, you have a brand… As a company it’s not what you say it is, it’s what they say it is, what they feel. It’s very important to work to establish a relationship with people and really communicate about who you are and what’s important to you. – Robert Brunner Identify Your Personal Brand

Content marketing: What is it & why you should dive in

This is the first post in a series about content marketing.  The purpose of this post is to provide an introduction to content marketing  – what it is and how it will help your website. The second post in this series will offer some high level tips for content marketing to get you going and help you consistently generate content that provides value to your audience. Content marketing requires effort, consistency and commitment. It’s more

Where to find Fabulous Free Images for your Blog

So much of the web is about images. Bloggers need great (and preferably free) images to make their content stand out. Finding free images that you can legally use on your website or blog has become much easier than it used to be. The purpose of this post is to direct you toward Pinterest-worthy, FREE images to help you in your blogging efforts. We’ve added some comments about the pros and cons of each site. Regardless of

Be a Better Blogger Checklist

We’ve written a couple of posts in the past about how to be a better blogger. Is anyone reading your blog? 10 tips to optimize Blog Posts for Search Before you hit publish – a checklist for catchy, web-friendly and easy-on-the-eyes content BUT… we still find that our students can further improve their posts before they hit that publish button. Here is a checklist for you to bookmark and return to every time you write a post. Blogging Checklist

Getting over your blogging discomfort

I’m writing this post because of a client who recently expressed her reluctance about blogging. “It might sound strange to you,” she said. “I’m a writer. I’ve written grants, donor materials, research papers. But writing for a blog… it just seems too personal. Some blogs (for example, the infamous Julie and Julia) seem to spew and tell all. And they’re successful. But I don’t want to blog like that.” She’s not alone. Many of my

Giving credit where credit is due – 5 tips for Authentic Blogging

Today I read a good blog post about content curation vs. content scraping “Are You a Content Thief and Don’t Know it?” by Kim Stiglitz. According to the article, “The key difference of content curation vs. content scraping has everything to do with proper source credit and attribution.” I was reminded of the scandal early this year when Toronto District School Board director Chris Spence was caught out for plagiarism. It began with a newspaper

How to create more content, more easily

Over on Digital Dialogues, I wrote about getting your blogging mojo on.  I suggested some ways to smooth the ups and downs of creativity in your blogging.  I was talking at the 3,000 metre level about scheduling regular posts blocking time in your daytimer using an editorial calendar plugin I had also previously posted a checklist to review your post’s content – after you’d written it.  This post was a little more granular – a checklist

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