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Blogging

Blogging is about creating great content for your website. A blog helps organize your web content and can help your site rank better in Search. Here we provide you with blogging and web writing tips.

Killer Copy Rules

10 commandments for killer copy

When you're thinking of blogging for business, first you have to come up with outstanding content. Once you've done that, you need to serve it up in a way
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How and where to find ideas for your blog

How & Where to Find Content Ideas for Your Blog

This is part 3 of a series on content marketing. In our first post, we talked about what content marketing is and why you should dive in. In our
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Air Balloon: Content Marketing

7 steps to get started with content marketing

In our last content marketing post, we started with a definition of content marketing and then talked quite broadly about why it works for businesses. In this second post,
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Branding Tips for Bloggers

Branding for Bloggers

What is a brand? What a brand is is quite simply a gut feeling. When two people have the same gut feeling, you have a brand... As a company
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Content Marketing: What it is and why you should dive in

Content marketing: What is it & why you should dive in

This is the first post in a series about content marketing.  The purpose of this post is to provide an introduction to content marketing  - what it is and
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Where to find Free and Fabulous images for your website or blog

Where to find Fabulous Free Images for your Blog

So much of the web is about images. Bloggers need great (and preferably free) images to make their content stand out. Finding free images that you can legally use
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Be a Better Blogger Checklist

Be a Better Blogger Checklist

We've written a couple of posts in the past about how to be a better blogger. Is anyone reading your blog? 10 tips to optimize Blog Posts for Search Before
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Getting over your blogging discomfort

Getting over your blogging discomfort

I'm writing this post because of a client who recently expressed her reluctance about blogging. “It might sound strange to you,” she said. “I’m a writer. I've written grants,
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Giving credit where credit is due – 5 tips for Authentic Blogging

Giving credit where credit is due – 5 tips for Authentic Blogging

Today I read a good blog post about content curation vs. content scraping "Are You a Content Thief and Don't Know it?" by Kim Stiglitz. According to the article,
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Blog Outlines

How to create more content, more easily

Over on Digital Dialogues, I wrote about getting your blogging mojo on.  I suggested some ways to smooth the ups and downs of creativity in your blogging.  I was
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Tips to make your web copy stronger

Before you hit publish – Tips to make your web copy stronger

There are a few reasons that people ignore or stop reading a post you've just published. First you haven't grabbed their attention. And then if you have it, your
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Why your website should be the hub of your online marketing

Why your website should be the hub of your online marketing

I've had a post sitting in draft for a long time about this topic. But it was a brief email exchange with a client that gave me the fire
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