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Email Marketing

What you need to know about Canada’s Anti-Spam Legislation (CASL)

This legislation will help reduce unwanted emails from appearing in consumers’ inboxes by requiring companies to gain their consent. If you run a home-based or small business and if you use the Internet, mobile devices or social media to promote your products, services or business you need to know how this legislation impacts your email marketing campaigns. If you are sending a commercial electronic message (CEM) to an electronic address, then you need to comply with three requirements.

Automagically Email your posts with MailChimp

You are putting a lot of effort into writing good quality blog content. You probably don’t have the time to also write a separate newsletter to send to your mailing list. The good news is that you don’t have to. With MailChimp’s RSS-to-Email campaign your blog posts (or any RSS feed), can be sent as an email newsletter to your subscribers automagically. If you haven’t already signed up for MailChimp you’ll want to start by

Setting up a MailChimp sign-up form on your website

Now you’ve got your website set up, you might be wondering how to extend your reach. Enter MailChimp – an email marketing service that you can use for free. A while back, we wrote about creating a proper mailing list with MailChimp to avoid spamming your customers, colleagues, friends and family. In this post, we’re going to show you how to create that list and embed a sign-up form on your WordPress website. In later

Create a proper mailing list

Years ago, before my children had their own email addresses one of them signed up to receive a newsletter from one of their favourite bands using our family email address. I’ve never been able to unsubscribe from this list. I’ve tried to request that they remove my email address but the emails keep on coming. This is so annoying. I’ve flagged the message so now they at least land in my spam folder. Are you

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