[be your own geek]
SEO and WordPress

SEO (search engine optimization) or optimizing your website for search is a tactic to improve your rankings and visibility in search engine results organically.

Why You Want HTTPS & An Easy Way to Get It

In the past, websites that primarily sold products had SSL (Secure Socket Layer) certificates.  These certificates gave online visitors peace of mind that their credit card and personal information could not be intercepted by third parties. With a growing emphasis on improved security on the web, SSL Certificates are becoming standard practice. HTTP vs. HTTPS HTTP stands for Hypertext Transfer Protocol. HTTP is the method used to (protocol) transfer information (data) from a web server to your

SEO Basics for Bloggers

Keywords are the building blocks of on-page SEO Bloggers use many tactics to draw people to their blog or website. One method is using keywords within your website. Using keywords effectively in your website or blog will increase your visibility in search engine results. And by raising your visibility, you increase your opportunities for bringing readers to your blog or website through search engine results. What do we mean by keywords? Keywords are those words

How to Set Up Google Search Console with Yoast SEO

(formerly Webmaster Tools) Recently Google rebranded Webmaster Tools as Google Search Console. Although rebranded, it is still a free Google service. According to Google, Search Console “helps you monitor and maintain your site’s presence in Google Search results.”  And through the console, you can submit a sitemap to notify Google to crawl your website content. In this post, you will Learn how to set up Search Console Connect your WordPress website and the console Verify that you are the

Your Website Needs to be Mobile-friendly NOW

Google first adapted its search algorithm to reflect web users’ move to mobile devices by adding “mobile-friendly” as a ranking signal on April 21, 2015. Now [October 2016] Google has announced that it will move to a “mobile-first” index for search results in the coming months. Update – A Google rep recently announced that Google will separate mobile and desktop search indexes. How this will roll out is unclear but we will make sure to update you

Beginner Google Analytics for WordPress

Google Analytics is a free web analytics service offered by Google for website owners so that they can get insights into visitor behaviour on their website including info such as Total number of site visits  Total page views (these two are different numbers) How many pages people visit on average  Your bounce rate (Bounce rate is the percentage of people who leave having only visited one page on your site) Average time people spend on your site 

SEO and Pinterest friendly images

Pinterest is great for driving traffic to blogs but it is also good at getting bloggers to optimize their images for on-page SEO. When we create images for Pinterest choose attractive images that help tell the story of your post.  We now add text to images to help Pinterest pinners know what our blog content is about. These images help visitors to quickly scan the image and know if the post is of interest. Thanks to Pinterest, bloggers

Be a Better Blogger Checklist

We’ve written a couple of posts in the past about how to be a better blogger. Is anyone reading your blog? 10 tips to optimize Blog Posts for Search Before you hit publish – a checklist for catchy, web-friendly and easy-on-the-eyes content BUT… we still find that our students can further improve their posts before they hit that publish button. Here is a checklist for you to bookmark and return to every time you write a post. Blogging Checklist

A better breadcrumb trail with Yoast

What is a breadcrumb & why should I use it? A breadcrumb trail is a website navigation tool that allows a user to see where the current page is in relation to the Web site’s hierarchy. You’ll see an example above the title of this post (*hint*) look for You are here.  Providing navigational aids to site users, helps them move through your site, increasing their engagement with your content and may improve your Google ranking. How do I customize

Display category descriptions & add SEO value

The category description is a feature available in WordPress. WordPress acknowledges that the category description “… is not prominent by default; however, some themes may show it.” This is a missed opportunity. When a theme doesn’t show the category description, I believe that this is a missed opportunity. Category descriptions add value to a blog. Here’s the value added: Category descriptions are a great way to summarize for your site users what your category is about. Writing

Change or die | Tips for Keyword Change

I know, I know – such drama. But I wanted to get your attention. And besides, posts about keywords aren’t always the most attention-getting posts on the web. Still, keywords are the foundation of on-page SEO and organic results. So pay attention.  Marketing materials and website content change over time to reflect the changing products and services that your company offers. This means that the terms people search for your products will also change. That’s

Scroll Up