Getting Started with Pinterest for your Business

Getting Started with Pinterest for your Business | Verify your website for Business

This is the first in a new series of posts on Pinterest for WordPress.

LearnWP will help you get started with Pinterest the right way.  We will show you how to setup your Pinterest boards to drive traffic to your WordPress blog posts.

You’ll find tips for creating great images for your posts and your pins and learn about WordPress plugins we use and recommend.

If you don’t have an account already, start by getting a business account.

Get started with a Pinterest business account

Go to Pinterest for Business and click the Join as a Business button. Fill out the form to create an account.

Convert a personal Pinterest account to a business account

If your Pinterest account is a personal account you’ll need to convert your personal account to a business account.  Don’t worry — this is easy to do.  Login to Pinterest then go to Pinterest for Business and below the Join as a Business button click the Convert Now link.

Verify your business site with Pinterest

Snip20150316_2As a Businesses on Pinterest you should verify your website. Verifying your site will show pinners that you are a trustworthy source.  Your website address will display on your Pinterest profile with a red checkmark. **UPDATE** Pinterest has removed the checkmark

Verifying your website will also provide you with access to the new Pinterest web analytics. See what people love most from your Pinterest profile and website. Count Impressions, Repins, Clicks and Likes. Get to know more about your Pinterest Audience.

To verify your site, go to your Pinterest profile and

  • Click on Edit Profile 
  • Enter your website url in the website address field
  • Click to verify your website

Pinterest will then provide you with instructions to verify your account with a Meta Tag or an HTML file.  Choose the Meta Tag.

WordPress SEO by Yoast Plugin makes verification easy

Now move over to your WordPress dashboard.  If you aren’t using using the WordPress SEO by Yoast plugin —go get it now.

  1. Click on SEO from the left side navigation and choose Social
  2. Paste in the Pinterest meta tag code in its dedicated box
  3. Then click “Save Changes”

Now clear your website cache from your caching plugin (W3 Total Cache or the WP Super Cache or WPEngine hosting Cache) if applicable.

Then return to Pinterest and complete the verification.

Check your business account settings

Check your account settings to review and complete your profile. Upload a picture so your brand will be recognized on Pinterest and add About You text. Connect your social media profiles so that icons show next to your website url.  You can not connect a Facebook business page, your personal Facebook profile will be connected so you may wish to skip Facebook.

What’s next?  

In our next Getting Started with Pinterest post we will talk about rich pins, what they are and how to apply for them.

Follow LearnWP on Pinterest

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