Get Pinterest Article Rich Pins for your WordPress blog

In our last Pinterest lesson we introduced you to Pinterest for business. Now we’ll walk you through applying for Pinterest Rich Pins.

What is a rich pin?

Pinterest & WordPress Tutorial: Pinterest Rich Pins for your WordPress blogRich pins add additional, enhanced information below your pin making it more useful to Pinterest users. There are 6 types of Rich Pins: app, movie, recipe, article, product and place.

Article Rich Pins drive more traffic to blog posts than regular pins. Rich pins help Pinterest understand and categorize pinned images.

Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.”

[source: Pinterest for Business]

The styling of article rich pins makes them stand out more in the Pinterest feed than non-rich pins. The post meta title will display in bold above a horizontal line followed by the pin description. Rich Pins will also display your website favicon with the pin.  These rich descriptions will make your pin longer, and we know that taller pins get more attention on Pinterest.

The Anatomy of a Pinterest Rich PIn

Article Rich Pins drive more traffic to blog posts than regular pins. Here's how to get them for your WordPress site.Click To Tweet

5 steps to Rich Pins for your WordPress site

Rich Pins are available only for business accounts. If your Pinterest account is a personal account you’ll need to convert your personal account to a business account.

Apply to turn on rich pins for your blog

  1. You’re probably already using the WordPress SEO by Yoast Plugin (If you’re not, go get it).  Now from the bottom left of the sidebar menu click  SEO → SOCIAL  and check the box under the Facebook tab to Add Open Graph meta dataSEO By Yoast - Open Graph for Rich Pins
  2. Next, go to Pinterest’s Rich Pin Validator.
  3. Put in the link to a post (make sure the image on the page has been pinned!) and click validate 
  4. Look for the Apply Now link and give it a clickYour Pin's been validated Apply Now
  5. choose HTML Tags and APPLY NOW

Pinterest will review your request and email you when you’re approved. It took about three weeks for our rich pins to be approved.  But now Pinterest has announced that they have made applying easier and you should hear back from them within one business day. Once your site is enabled for Rich Pins, all Pins that link back to pages with the correct meta tags will start appearing as Rich Pins.

If you found this helpful please pin this post and follow us on Pinterest.

2 thoughts on “Get Pinterest Article Rich Pins for your WordPress blog


  1. This is great! This post about complete guide to Pinterest rich pins with free tools is quite helpful for businesses because it highlights additional information which can be displayed in the Pinterest Pin Feed and add more details about how to promote well your products or your business.

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